“Kimina, izinto ezimbili ziqinisekile: i-premium iwubufakazi besikhathi esizayo. Futhi iBMW Group iwubufakazi besikhathi esizayo.” Lena yindlela u-Harald Krüger, oyi-CEO ye-BMW, aqala ngayo isitatimende ngekusasa leqembu laseJalimane, elihlanganisa i-BMW, i-Mini kanye ne-Rolls-Royce.
Besesivele sibhekise ku Imoto yohlobo lwe-BMW okulindeleke ukuthi zifike eminyakeni ezayo, sezizonke izinhlobo ezingama-40, phakathi kwezibuyekezo namamodeli amasha - inqubo eyaqala nge-5 Series yamanje. 4 Series kanye ne-i3 — ethole okuhlukile okunamandla, ama-i3s. Iphinde yethula iGran Turismo 6 Series entsha, iX3 entsha, kanti maduzane izokwengezwa iX2 ohlwini.
I-Mini ibone i-Countryman entsha ifika, okuhlanganisa nenguqulo ye-PHEV, futhi kakade ilindelwe ngombono wesikhathi esizayo se-Mini 100% kagesi. Khonamanjalo, iRolls-Royce isivele yethula ifulegi layo elisha, iPhantom VIII, ezofika ekuqaleni konyaka ozayo. Ngisho nasemasondo amabili, i-BMW Motorrad, phakathi kwentsha nebuyekeziwe, isivele yethula izinhlobo ezingu-14.
Isigaba II ngo-2018
Unyaka ozayo uphawula ukuqala kweSigaba Sesibili sokuhlasela kweqembu laseJalimane, lapho sizobona khona ukuzibophezela okuqinile kokunethezeka. Lokhu kuzibophezela ezingxenyeni eziphakeme kuqinisekiswa isidingo sokubuyisela futhi ngisho nokwandisa inzuzo yeqembu kanye nokwandisa inzuzo, okuzosiza ukuxhasa ngezimali ukuthuthukiswa kobuchwepheshe obusha. Okungukuthi, ukufakwa kukagesi kobubanzi nokwengezwa kwamamodeli kagesi amasha angu-100%, kanye nokushayela okuzimele.Kuzoba ngo-2018 lapho sizohlangana khona neRolls-Royce Phantom VIII esesikhulume ngayo, iBMW i8 Roadster, 8 Series kanye neM8 kanye neX7. Ngamasondo amabili, lokhu kubheja kumasegimenti aphezulu kungabonwa lapho kwethulwa i-K1600 Grand America.
Ukubheja okuqhubekayo kuma-SUV
Nakanjani, ukuze ukhule, amaSUV ayisidingo kulezi zinsuku. Akukhona ukuthi abakwaBMW ababhekelwe kahle — okwamanje ama-“X” amele ingxenye yesithathu yezinto ezithengisiwe, futhi angaphezu kuka-5.5 million amaSUV, noma ama-SAV (Sport Activity Vehicle) ngolimi lwalo mkhiqizo, adayiswe kusukela kwethulwa i-“X” yokuqala ngo-1999. awu ,x5.
Njengoba sesishilo, i-X2 ne-X7 ziyafika ngo-2018, i-X3 entsha izobe isikhona kuzo zonke izimakethe, kanti ne-X4 entsha nayo ayikude ukwaziwa.
Ama-tram ayishumi nambili ngo-2025
I-BMW ingenye yezingqalabutho ekwethuleni izimoto zikagesi ezikhiqizwe ngobuningi futhi uhla lwayo oluningi lunezinguqulo ezifakwe ugesi (ama-plug-in hybrids). Ngokwemininingwane yalolu hlobo, okwamanje alinganiselwa ku-200,000 amaBMW afakelwe ugesi azungeza emigwaqweni, angu-90,000 awo angama-BMW i3.
Naphezu kokukhanga kwezimoto ezifana ne-i3 ne-i8, ukwakhiwa kwazo okuyinkimbinkimbi nokubizayo - ifreyimu ye-carbon fiber ehlezi ku-chassis ye-aluminium - yayala ushintsho ezinhlelweni zokuthuthukisa inzuzo. Cishe wonke amamodeli kagesi wesikhathi esizayo angu-100% azosuselwa kuzakhiwo ezimbili eziyinhloko ezisetshenziswa njengamanje eqenjini: i-UKL yamamodeli adonsa ngamasondo angaphambili, kanye ne-CLAR yamamodeli adonsa ngemuva.
Kodwa-ke, kusafanele silinde kuze kube ngu-2021 ukuze sibone imodeli elandelayo ye-sub-brand "i". Kuzothi kulo nyaka lapho sizokwazi khona lokho osekwaziwa nge-iNext, okuthe ngaphandle kokuthi ekagesi, izotshala imali eningi ekushayeleni izimoto ezizihambelayo.
Kodwa amanye amamodeli kagesi angu-100% ahlelelwe kuze kube ngu-2025, okuhambisana nokwethulwa kwama-hybrid plug-in amasha angu-14. Eyokuqala izokwaziwa ngaphambi kwe-iNext futhi inguqulo yokukhiqiza ye-Mini Electric Concept efika ngo-2019.
Ngo-2020 kuzobe kuyithuba le-iX3, inguqulo kagesi engu-100% ye-X3. Kumele kuqashelwe ukuthi abakwaBMW basanda kuthola amalungelo akhethekile ezinhlobo ze-iX1 kuya ku-iX9, ngakho-ke kulindeleke ukuthi kube namaSUV kagesi amaningi asendleleni.
Phakathi kwamamodeli ahleliwe, lindela ozongena esikhundleni se-i3, i8 kanye nenguqulo yokukhiqiza yomqondo i-Vision Dynamics, eyethulwa embukisweni wokugcina wezimoto i-Frankfurt Motor, okungenzeka kube nguyena olandela i-4 Series Gran Coupé.
40 Autonomous BMW 7 Series ekupheleni kwalo nyaka
NgokukaHarald Krüger, ukushayela uzimele kufana ne-premium nokuphepha. Ngaphezu kokuhamba kukagesi, ukushayela okuzimele kuzoba yisici sangempela esiphazamisayo embonini yezimoto. Kanti abakwaBMW bafuna ukuba seqhulwini.
Njengamanje sekunenqwaba yama-BMW anezinhlelo ezisebenza ngokuzenzakalelayo. Kulindeleke ukuthi eminyakeni ezayo banwetshwe kulo lonke uhlobo lomkhiqizo. Kodwa kuzothatha isikhathi ngaphambi kokuthi sifinyelele lapho sinezimoto ezizimele ngokugcwele. I-BMW isivele inezimoto ezivivinya emhlabeni wonke, okuzokwengezwa kuzo inqwaba ye-40 BMW 7 Series, ezosatshalaliswa eMunich, esifundazweni saseCalifornia nase-Israel.