Ukubuyela emuva ku-2001, i-YouTube yayingakasungulwa okwamanje - into eyayizokwenzeka ngo-2005 kuphela. Asikhumbuli ukuthi inkulumo ethi 'yahamba ngegciwane' yayivele isetshenziswa ngaleso sikhathi, kodwa okuqinisekileyo ukuthi uchungechunge lwamafilimu amafushane. kusuka I-BMW 'The Hire' bekuyi.
Lolu chungechunge lwamafilimu amafushane ayisishiyagalombili - imizuzu eyi-9-10 ubude - lwenziwa ngo-2001 no-2002, lwenzelwe i-inthanethi ngamabomu, olwakhula kakhulu ngaleso sikhathi. Ifilimu entsha neyesishiyagalolunye izokwenziwa ngo-2016.
I-BMW ihlanganise abaqondisi bezinga eliphezulu bamafilimu ayo amafushane: kusukela ku-Ang Lee kuya ku-Guy Ritchie, nge-John Frankenheimer, Tony Scott, Alejandro González Iñárritu kanye no-John Woo.
Naphezu kwezinhlelo nezitayela ezahlukene, wonke amafilimu anomlingisi owaziwa kuphela ngokuthi 'Umshayeli', odlalwa u-Clive Owen, owayeqashelwe umsebenzi wezokuthutha, njalo njalo ehamba ngesondo le-BMW.
Bhalisela iphephandaba lethu
Ingabe ikhona i-déjà vu kule ngxabano? Umthelela wamafilimu e-BMW ‘The Hire’ wawumuhle, waba umthombo wogqozi kwabanye, okuholele ekuveleni kwamafilimu afana (nesaga esivele sikhona) ‘The Transporter’, okuqinisekiswe uLuc Besson, umqondisi wawo. Amanye ama-brand alandela isibonelo se-BMW - i-Mercedes-Benz, i-Nissan ne-Ford - futhi enze amafilimu abo amafushane, aphinde azihlanganisa namagama amakhulu ebhayisikobho lapho kwenziwa.
Manje, cishe iminyaka engu-20 ngemva kokushicilelwa kwefilimu yokuqala ochungechungeni, 'Ambush', ungabuka wonke amamuvi ayisishiyagalolunye e-BMW "The Hire" ngekhwalithi engu-4K, ngoncedo lwesiteshi se-YouTube i-SecondWind.
Kuwo wonke amafilimu, i-‘Star’, eqondiswe nguGuy Ritchie, iyona ephumelele kakhulu, esiyigqamisile. Yilokho okwenzekayo uma ujoyina i-BMW M5 E39, iMadonna endimeni kasaziwayo ongaconsi phansi, kanye nokujaha. Ngeke sehluleke ukuncoma ukuthi ubuke lonke uchungechunge lwamafilimu… Kuyafaneleka lokho.
Ithimba likaRazão Automóvel lizoqhubeka ku-inthanethi, amahora angama-24 ngosuku, ngesikhathi sokugqashuka kwe-COVID-19. Landela izincomo zoMqondisi Jikelele Wezempilo, gwema ukuhamba okungenasidingo. Ngokubambisana sizokwazi ukunqoba lesi sigaba esinzima.