Ilogo yokuqala esemthethweni yakwaVolvo yabhaliswa ngo-1927, ngaphambi nje kokwethulwa kwemodeli yokuqala yohlobo lwaseSweden, iVolvo ÖV 4 (ngezansi). Ngokungeziwe endingilizini eluhlaza okwesibhakabhaka enegama lomkhiqizo phakathi nendawo, i-ÖV 4 iqukethe ibhande lensimbi eline-diagonal eligijima ku-grille yangaphambili.
Ngemva kweminyaka emithathu, iVolvo yagcina ibeke lolu phawu ngendlela yomcibisholo okhomba “enyakatho-mpumalanga” efanekisweni ngokwayo.
Uphawu lwavela lwaba ingxabano - lwaze lwaphikiswa ukunyakaza kwabesifazane baseYurophu - kodwa ngokuphambene nalokho okungase kubonakale, lesi sithombe asihlangene nesibonakaliso sobulili besilisa.
Ngakho luvelaphi uphawu lomkhiqizo?Njengoba kwaziwa, enye yezinsimbi ezihamba phambili emhlabeni ivela eSweden. Ukuze kuzuze lokhu kuqashelwa kwekhulunyaka, iVolvo yanquma ukusebenzisa uphawu lwamakhemikhali lwensimbi (umbuthano onjengomcibisholo), ngokufanisa nekhwalithi yensimbi esetshenziswa kumamodeli ayo. Umqondo womkhiqizo waseSweden kwakuwukudlulisa isithombe esiqinile, esizinzile nesiqinile sezimoto zalo, futhi ukuhlobanisa isithombe somkhiqizo walo nophawu oseluvele luqashelwe kusiza kakhulu ukudluliswa kwalowo mlayezo.
FUNDA OKUNYE: I-Volvo XC40 ne-S40: izithombe zokuqala zomqondo ezilindele uchungechunge lwama-40
Omunye umbono oyisisekelo (ohambisana nalokhu okungenhla) ukuthi indingilizi enomcibisholo oyidayagonal iphinde ibe wuphawu lweplanethi i-Mars, engadlulisa umbono wokuvelela weVolvo ngekusasa.Ngokuhamba kweminyaka, ilogo yenziwe ibe yesimanjemanje - umphumela we-chrome, ngobukhulu obuthathu, njll... - ngaphandle kokulahlekelwa ubunikazi bayo noma izici eziyinhloko. Ngaphezu kwalokho, njengophawu, amamodeli omkhiqizo ayaqhubeka nokugqama emfanekisweni wawo wokuphepha nokuqina.
Uyafuna ukwazi okwengeziwe ngamalogo wezinye izinhlobo?
Chofoza amagama ezinhlobo ezilandelayo: BMW, Rolls-Royce, Alfa Romeo, Peugeot, Toyota, Mercedes-Benz. Lapha e-Razão Automóvel, uzothola "umlando wama-logo" njalo ngesonto.