Izindaba ezinomqondo othile we-déjà vu. UHerbert Diess, oyisikhulu esiphezulu seVolkswagen group, unombono wokuthi okwamanje ISIHLALO , ngaphandle kokungabaza udlula kwesinye sezikhathi zakhe ezinhle kakhulu zefomu, unakho okudingekayo ukuze ancintisane e-Europe no-Alfa Romeo.
Kulabo abakhumbulayo, lesi akusona isikhathi sokuqala lapho izitatimende zalabo ababhekelele iqembu leVolkswagen zikhomba ekuphakamiseni uhlobo lweSpanishi kumkhiqizo wase-Italy - manje njengoba iqembu laseJalimane lingasabonakali lifuna ukulithenga. Eqinisweni, kubonakala sengathi ikhophi-unamathisele inkulumo eminyakeni engu-20 edlule.
I-Spanish “Alfa Romeo”
Ngaleso sikhathi, usomandla uFerdinand Piech wayefisa ukuguqula i-SEAT ibe i-Alfa Romeo yeqembu laseJalimane, ecabangela imvelaphi yesiLatini nomoya owengeziwe "we-caliente" womkhiqizo waseSpain. Kwakuyisizathu esamholela “ekuphambukeni”, ngo-1998, uWalter da Silva wase-Alfa Romeo - owasinika imiklamo eyireferensi efana ne-156 kanye ne-147 -, ethula uguquko olubonakalayo ku-SEAT, olwaqala ngomqondo we-Salsa, ngo. 2000 .
Eqinisweni, bekunochungechunge lwemiqondo ezwakalise lesi sifiso sokuphakamisa i-SEAT ku-Alfa Romeo. I-SEAT Bolero, ngo-1998, izolingana nesaluni yezemidlalo; wethule iziphakamiso ezimbili zezimoto zezemidlalo, i-roadster Formula (1999) kanye ne-Tango (2001); futhi yayizofinyelela umvuthwandaba ngokwethulwa kwe-Cupra GT (2003), okuzophuma kuyo imoto yokuncintisana eza ukuzobamba iqhaza kumqhudelwano we-GT waseSpain.
Swayipha igalari:
ISIHLALO Bolero 330 BT, 1998
Kodwa-ke, awekho kulawa maphrojekthi awakaze asungule izimoto zokukhiqiza ezikhanga "i-auto emocion" ekhuthazwa yi-SEAT ngaleso sikhathi. Esikhundleni salokho, sithole i-MPV Altea, i-Toledo engaqondakali ethathwe kuyo, kanye nebheji lokuphinda libe yi-Exeo, eminyakeni kamuva.
Ngemva kweminyaka engu-20
Amazwi kaHerbert Diess, eminyakeni engu-20 kamuva, awasho ngesikhathi kwethulwa imiphumela yezimali yekota yesibili yeqembu, azwakala ejwayeleke kakhulu:
Abasha, bezemidlalo, abafiselekayo, abanomzwelo - yileyo ndlela esizomisa ngayo iSIHLALO sibe phezulu kancane. Namuhla, i-SEAT ine- hlanganisa umkhiqizo ungcono kakhulu kuneminyaka embalwa edlule futhi unamakhasimende amancane eqenjini lonke. Ngikholwa ukuthi lolu hlobo lunamandla amakhulu.
U-Diess uthethelela isifiso. EYurophu, ngokusho kwe-Diess, ISIHLALO sesinezinga eliphezulu lokuhlonishwa kune-Alfa Romeo emazingeni aphansi : “Kubantu abangontanga yethu, iwuhlobo oluhle kakhulu, kodwa kusukela kudala njengoba ngikhumbula, i-Alfa ibilokhu incipha. Buza umuntu oneminyaka engama-25-35 ubudala ngo-Alpha, futhi bayalahleka, abazi ukuthi u-Alpha uyini.
Le nkulumo iza ngemuva kokuhlelwa kabusha okwasungulwa yi-Diess to the German group, lapho izinhlobo zeVolkswagen, Skoda kanye ne-SEAT ziqoqwe kwiyunithi yebhizinisi yomthamo wemikhiqizo. Ukuze kuncishiswe ukuncintisana kwangaphakathi, bazoba nezikhundla ezihlukene, iVolkswagen ekhanda, iSkoda njengesiphakamiso esifinyeleleka kalula kanye neSEAT njengenye yezemidlalo kuzo zombili.
Luca de Meo umphumela?
U-Luca de Meo uyi-CEO yamanje ye-SEAT futhi, masingakhohlwa, uhole u-Alfa Romeo iminyaka embalwa, ukuze abe umuntu ofanelekayo kulo msebenzi wokuvelela. Kusukela ekuthatheni ubuholi be-brand yaseSpain, ikwazile ukuyibuyisela enzuzweni, yengeza ama-SUV amabili ebangeni - ngeyesithathu endleleni -; futhi, okubaluleke kakhulu, waphakamisa ihlelo CUPRA isimo somkhiqizo, isilinganiso esicacile esiqondiswe kwabashisekayo.
Umbuzo usamile njengoba wawunjalo eminyakeni engama-20 edlule. Akukona yini ukuvelela ngokweqile? Naphezu kobunzima obaziwayo, i-Alfa Romeo, okokuqala ngqa eminyakeni eminingi, inezisekelo ezifanele zokuphokophela isikhundla esilingana naleso eyayinaso kwezinye izinkathi zomlando wayo. Sibona ukubuyiswa kwamasondo angemuva kumkhiqizo, kanye nokwethulwa kwepheya lemikhiqizo ekwazi ukumesha izinkomba zesiJalimane kulo mkhakha. Futhi kuthiwani ngezinguqulo ze-Quadrifoglio? Singabalandeli ngokusobala: