Isivele ilungiselela ukugubha iminyaka yayo engama-50 ngoMeyi 24, 2022, BMW M yakha, noma kunalokho yalulama, uphawu lwe-"BMW Motorsport", olwasetshenziswa okokuqala ngqa ngo-1973 emotweni yomjaho eyayisuka kuleyo "BMW Motorsport GmbH".
Yakhiwe wuphawu lweBMW oluvela luzungezwe amasemicircle ambalwa okuluhlaza okwesibhakabhaka, okuluhlaza okwesibhakabhaka okumnyama nokubomvu. Umehluko omkhulu ku-logo ye-1973 yithoni eluhlaza okwesibhakabhaka emnyama, ngaphambili eyayiyi-violet.
Ngokuqondene nemibala, eluhlaza okwesibhakabhaka imele i-BMW, ibomvu izwe lokuncintisana kanye ne-violet (manje eluhlaza okwesibhakabhaka) isixhumanisi phakathi kwayo.
I-BMW M1, eyethulwe ngo-1978, yafika nophawu lweBMW M esilwazi kahle, kodwa yayisathembekile kuphawu olwaqalwa ngo-1973. Kwakuwukuphela kwendlela yokukhiqiza ehlanganise lezi zinto zombili.
Ilogo entsha inga-odwa kusukela ngoJanuwari 2022 futhi ngeke itholakale kumamodeli akwa-BMW M kuphela kodwa nasemamodelini afakelwe i-M Sport pack ekhiqizwe kusukela ngo-March 2022. Ngaphandle kokuvela ku-hood, lolu phawu luzophinde lube khona i-trunk nama-wheel hubs.
Imibala ekhethekile nayo misha
Ngaphezu kwe-logo entsha, i-BMW M iphinde yembula imibala ekhethekile engu-50 ephefumulelwe izinkathi ezihlukahlukene ze-BMW M. Inikezwe kumamodeli akhethiwe ngo-2022, singathola phakathi kwawo ama-shades "Dakar Yellow", "Fire Orange", "Daytona Violet ”, “Macao Blue”, “Imola Red” noma “Frozen Marina Bay Blue”.
Mayelana nelogo eyingqophamlando, uMqondisi wakwa-BMW M uFranciscus van Meel uthe: “Ngophawu lwakudala lwe-BMW Motorsport sithanda ukwabelana ngentokozo yethu nabalandeli balo mcimbi wokugubha iminyaka engu-BMW M”.
Mayelana nezinhlelo ezisele zokugubha iminyaka enguhhafu yemoto yohlobo lweBMW uM van Meel uthe: “Sinonyaka omuhle esisazowenza, ozobungazwa ngemikhiqizo ekhethekile. U-“M” sekuyisikhathi eside ebhekwa njengohlamvu olunamandla kunawo wonke emhlabeni futhi, onyakeni wokugubha iminyaka yenkampani yethu, lunamandla kunangaphambili.
Phakathi kwezinto ezintsha ezihleliwe wukwethulwa, ngoNovemba 29, kweBMW XM, namanje njengesibonelo, okuzoba imodeli yokuqala ezimele ye-“M” kusukela ku-M1; kanye nokwethulwa ngo-2022 kwe-BMW M3 Touring engakaze ibonwe, enye yezinhlobo ezilindelwe kakhulu ze-“M”.
Uma sibheka phambili ku-2021, uphiko lwezemidlalo kwa-BMW luphokophele irekhodi elisha lokuthengisa namamodeli alo akhula ngokuduma emhlabeni jikelele.