Cold Start. "Duster for Dacia is a bit like Mustang for Ford"

Anonim

Translating the statement in its entirety, Laurens van den Acker says: “The duster for Dacia it's a bit like the mustang for Ford: it is an iconic model with a strong identity that is stronger than that of the brand”.

Ok, we have to give a discount… You're not directly comparing the two cars here, of course, but their status or symbolism/meaning in the brand itself. But it is too early, too early, to refer to Duster and Mustang in equivalent terms.

The Ford Mustang defined an entire class of vehicles, the pony cars, and carries over half a century of history that encompasses its success in the market, in competition, even in the entertainment industry. Mustang is all an institution.

Dacia Duster, if we only consider our time, is only in its second generation, and on its 9th anniversary. Its commercial success is undeniable — and this second generation impressed us — and it is without a doubt the brand's flagship, but “it's still a little bit like that...”

This bold statement by van den Acker, however, may suggest more ambitious plans for Duster's future…

About the “Cold Start”. From Monday to Friday at Razão Automóvel, there is a “Cold Start” at 9:00 am. While you drink your coffee or gather the courage to start the day, keep up to date with interesting facts, historical facts and relevant videos from the automotive world. All in less than 200 words.

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