Ukuba kukho into enye eshiywe ngaphandle kwezicwangciso zeqela le-FCA (i-Fiat Chrysler Automobiles) kule minyaka mine izayo, kubonakala ngathi ibikukungabikho… izicwangciso zeempawu zayo ezininzi - ukusuka kwaFiat kunye neChrysler, ethiya eli qela igama layo, ukuya eLancia, eDodge naseAbarth.
I-Alfa Romeo, i-Maserati, i-Jeep kunye ne-Ram yayiyeyona nto igxininiswe ngayo ingqalelo, kwaye ilula, ulungelelwaniso oluncinci kukuba ii-brand apho imali ikhoyo - umxube weevolumu zokuthengisa (iJeep kunye neRam), amandla ehlabathi ( Alfa Romeo , Jeep and Maserati ) kunye nemida efunwayo yengeniso ephezulu.
Kodwa kuya kwenzeka ntoni kwezinye iibrendi, ezizezi "iphawu lomama" Fiat? USergio Marchionne, iCEO yeFCA, uyila le meko:
Indawo ye-Fiat eYurophu iya kuchazwa ngokutsha kwindawo ekhethekileyo. Ukunikezelwa kwemimiselo kwi-EU (kwizinto ezikhutshwayo ezizayo) kunzima kakhulu kubakhi "abaqhelekileyo" ukuba babe nenzuzo kakhulu.
Ithetha ntoni le nto?
Abakhi ababizwa ngokuba ngabakhi ngokubanzi abakhange baphile ubomi obulula. Akukhona nje kuphela ukuba ii-premiums "zihlasele" amacandelo apho zilawula khona, njengoko iindleko zophuhliso kunye nemveliso zifana phakathi kwazo - ukuthobela imigangatho yokukhutshwa kunye nokhuseleko kuchaphazela wonke umntu kwaye kulindelekile, ngumthengi, ukuba imoto yabo iya kudibanisa eyona nto yamva nje. izixhobo kunye nenkqubela phambili yetekhnoloji - kodwa "ezingezizo iipremiyamu" zisengamawaka eeuro zitshiphu kuneepremiyamu.
Yongeza kwindawo yorhwebo endlongondlongo, eguqulela ibe yinkuthazo eyomeleleyo kubathengi, kwaye imida ngokubanzi ithande ukujika ibe ngumphunga. Ayisiyiyo iFiat kuphela elwa nale nyaniso - yinto eqhelekileyo, kunye naphakathi kweprimiyamu, kodwa ezi, ziqala kwixabiso eliphezulu lokuqala, kunye nenkuthazo, ziqinisekisa amanqanaba angcono enzuzo.
Iqela leFCA, ngaphezu koko, likhuphe inxalenye enkulu yemali yalo kwiminyaka yakutshanje ekwandiseni iJeep kunye nokuvuka kwe-Alfa Romeo, lizishiyile ezinye iibrendi zinxanelwe iimveliso ezintsha, ezi ziphulukene nokhuphiswano ngokuchasene nokhuphiswano.
I-Fiat nayo ayifani. Ngaphandle kwe Uhlobo lweFiat , sibukele nje "ukuhlaziya" kwePanda kunye nentsapho ye-500. 124 Isigcawu , kodwa oku kwazalwa ukuze kuzaliseke isivumelwano phakathi kwe-Mazda kunye ne-FCA, eyayiza kubangela i-MX-5 entsha (eyayenzayo) kunye ne-brandster ye-brand ye-Alfa Romeo.
Sala kakuhle Punto… kunye noTyhipha
Ukubheja kwe-Fiat kwiimodeli ezinenzuzo ngakumbi kuya kuthetha ukuba ezinye zeemodeli zayo zangoku azisayi kuveliswa okanye zithengiswe kwilizwekazi laseYurophu. IPunto, eyasungulwa ngo-2005, ayisayi kuphinda iveliswe kulo nyaka - emva kweminyaka emininzi yamathandabuzo malunga nokuba ingaba iyakuba nendlalifa okanye hayi, iFiat iyalishiya icandelo ebikhe yalilawula.
I-Tipo ayisayi kuba neninzi yokuhlala, ubuncinci kwi-EU - uya kuqhubeka nomsebenzi wakhe ngaphandle kwelizwekazi laseYurophu, ngakumbi kuMbindi Mpuma naseMntla Afrika - ngenxa yeendleko ezongezelelweyo zokuhlangabezana nekamva kunye nokukhutshwa okufunwa kakhulu. imigangatho, oku nangona umsebenzi ophumelelayo yorhwebo, ukuba ixabiso elifikelelekayo njengenye yeengxoxo zayo ezinkulu.
I-Fiat entsha
Ngeengxelo zikaMarchionne, kwixesha elidlulileyo, ebonise ukuba i-Fiat ayisayi kuba yimpawu eza kugxotha iitshathi zokuthengisa, ngoko ke, zithembele kwi-Fiat ekhethekileyo, kunye neemodeli ezimbalwa, ezincitshiswe ngokusisiseko kwiPanda kunye ne-500, iinkokeli ezingenakuphikiswa. icandelo A.
THE Fiat 500 sele iluphawu ngaphakathi kophawu. Inkokeli yecandelo le-A kwi-2017, kunye neeyunithi ezingaphezulu kwe-190,000 ezithengiswayo, ilawula ukuba ngexesha elifanayo linika amaxabiso angama-20% ngokomyinge ngaphezu kokhuphiswano, okwenza kube kwi-A icandelo ngenzuzo engcono. Iseyinto echukumisayo, njengoko ithatha iminyaka eli-11 yomsebenzi.
Kodwa isizukulwana esitsha se-500 sisendleleni kwaye, yintoni entsha, iya kukhatshwa yintlukwano entsha, ebuyisela isibizo esingaqhelekanga 500 Giardiniera - i-van yokuqala ye-500, eyasungulwa ngo-1960. Kuhlala kubonakala ukuba le van entsha iya kuvela ngokuthe ngqo kwi-500, okanye ukuba, kumfanekiso we-500X kunye ne-500L, iya kuba yimodeli enkulu kunye necandelo elingentla, a isuntswana njengoko kusenzeka nge-Mini Clubman xa kuthelekiswa neMini eneminyango emithathu.
I-FCA ibheja ekufakeni umbane
Kuya kufuneka yenzeke, nakwimiba yokuthotyelwa kwezinye zeemakethi ezinkulu zehlabathi-iCalifornia kunye neTshayina, umzekelo. I-FCA ibhengeze utyalo-mali olungaphezulu kweebhiliyoni ezilithoba ze-euro kumbane weqela - ukusuka ekuqalisweni kwe-semi-hybrids ukuya kwiimodeli ezahlukeneyo zombane ze-100%. Kuya kuxhomekeke ku-Alfa Romeo, iMaserati kunye neJeep, iibrendi ezinezona zixhobo zibalaseleyo zehlabathi kunye neyona ngeniso ibalaseleyo, ukufunxa inxalenye enkulu yotyalo-mali. Kodwa i-Fiat ayiyi kulityalwa - ngo-2020 i-500 kunye ne-500 ye-Giardiniera i-100% yombane iya kuboniswa.
I-Fiat 500 nayo iza kudlala indima ebalulekileyo ekufakeni umbane kweli qela eYurophu. Zombini i-500 kunye ne-500 ye-Giardiniera iya kuba neenguqu ze-100% zombane, eziza kufika kwi-2020, ngaphezu kweenjini ze-semi-hybrid (12V).
THE Fiat Panda , iya kubona imveliso yayo isuka ePomigliano, eItali, kwakhona ukuya eTichy, ePoland, apho i-Fiat 500 iveliswa - apho iindleko zokuvelisa ziphantsi - kodwa akukho nto ithethwayo malunga nomlandeli wayo.
USergio Marchionne, i-CEO yeFCASiya kugcina okanye sikwandise ukusetyenziswa kwamandla ethu emizi-mveliso eYurophu nase-Italiya, ngelixa sisusa iimveliso zentengiso enkulu engenawo amandla okubeka amaxabiso okubuyisela iindleko zokuthobela (ukukhutshwa).
Ngokubhekiselele kumalungu aseleyo osapho lwe-500, i-X kunye no-L, baseneminyaka embalwa emsebenzini, kodwa amathandabuzo asaqhubeka malunga nabanokuthi bangene ezihlangwini zabo. I-500X kungekudala iza kufumana iinjini zepetroli ezintsha - ezibizwa ngokuba yiFirefly eBrazil - esibone kutshanje ibhengezwe kwiJeep Renegade ehlaziyiweyo - iiSUV ezimbini ezidibeneyo ziveliswa ecaleni eMelfi.
ngaphandle kweYurophu
Kukho iiFiats ezimbini ngokusebenzayo - iYurophu kunye neSouth America. EMzantsi Melika, iFiat inepotfoliyo ethile, ngaphandle kobudlelwane kunye nomlingani wayo waseYurophu. I-Fiat inoluhlu olubanzi eMzantsi Melika kunaseYurophu, kwaye izakuqiniswa ngeeSUV ezintathu kwiminyaka ezayo - ukungabikho kwezindululo zeSUV ze-Fiat eYurophu kuyacaca, kushiya kuphela i-500X njengommeli wayo yedwa.
E-US, nangona ukwehla kweminyaka yakutshanje, i-Fiat ayiyi kuyishiya imarike. UMarchionne uthe kukho iimveliso eziya kukwazi ukufumana indawo yazo apho, njengekamva le-Fiat 500 yombane. Masikhumbule ukuba sele kukho i-500e apho, ukwahluka kombane kwe-500 yangoku - ngokubonakalayo kuphela kwiphondo laseCalifornia, ngenxa yezizathu zokuthotyelwa - eyafumana udumo emva kokuba uMarchionne ecetyiswa ukuba angayithengi, njengoko iyunithi nganye ithengisiwe imele ilahleko ye-10,000. iidola ukuya kwi-brand.
E-Asiya, ngakumbi e-China, yonke into ikwalatha kubukho obulinganiselweyo, kwaye kuxhomekeke kwi-Jeep kunye ne-Alfa Romeo-eneemveliso ezithile zaloo ntengiso-ukurhoxisa zonke izibonelelo zentengiso yemoto yehlabathi.