Isizathu seMoto. Yaqala ke loo nto

Anonim

Uyalazi ibinzana elithi 'elaa bali lenze incwadi'. Ewe, ibali leSigqibo seMoto lenzile incwadi - inomdla okanye hayi, sele kuxoxwa ngayo.

Asiyi kubhala incwadi, kodwa masiyonwabele yethu ekhethekileyo « EYONA YONA 2011-2020 DECADE »ukwabelana nawe ngebali lethu.

Yaqala njani yonke le nto? Kwakunzima? Ngaba besiyicwangcisile yonke loo nto okanye yayiyingxaki? Mininzi imibuzo esingaze siyiphendule kuwe. Ukuthi ga.

UTiago Luís, uGuilherme Costa kunye noDiogo Teixeira
(Ekhohlo ukuya ekunene) uTiago Luís, uGuilherme Costa noDiogo Teixeira

Masiphendule yonke le mibuzo kwaye makhe siphinde sijonge eminye yamaxesha aphawule iRazão Automóvel, ukusuka kwisiseko sethu ukuza kuthi ga ngoku. Ukutyhubela uloyiso kunye nokoyiswa kweprojekthi, ngaphandle kokuthozama kobuxoki, ekhokele ukutsha kulwazi lwemoto ePortugal.

Bhalisa kwincwadana yethu

Kodwa, njengoko kufanele ukuba, masiqale ekuqaleni. Phofu makhe sibuye umva kancinci. Umhlaba utshintshile kakhulu kangangokuba siziva sinesidingo sokujonga imbali yeNgqiqo yeMoto ngexesha.

Umhlaba ekuqaleni kweminyaka elishumi edlulileyo

Yasekwa ngo-2012, uRazão Automóvel wazalwa ngexesha le-boom ye-blogosphere kunye neenethiwekhi zentlalo. Kwangaxeshanye, imikhwa yokusetyenziswa kwe "intanethi" nayo yaqala ukutshintsha kakhulu.

Isizathu seMbali yeMoto
UTiago Luís, omnye wabaseki beRazão Automóvel ezama ukufumana i-intanethi ukuze ihlaziye isiza (kwaye ewe… “leyo” yayiyilogo yethu yokuqala). Ibingunyaka ka2012.

Kwakumalunga neli xesha apho iiselfowuni eziphathwayo zayeka ukuba “ziifowuni nje” eziphathwayo kwaye zaqala ukuzicingela njengeetheminali zokwenyani zabathengi kumxholo kunye nokuzonwabisa. Ukusukela ngoko ubungakanani besikrini kunye namandla okusebenza awazange ayeke ukwanda.

Iiselfowuni zaphulukana nezitshixo zazo kwaye safumana ilizwe lamathuba.

Konke oku kwakusenzeka kwi-intanethi

Uyakhumbula iFarmville? Ndiyazi, kuvakala ukuba bekukobunye ubomi. Kodwa ukuba uyakhumbula, abantwana kunye nabantu abadala babengamakhoboka kulo mdlalo. Ngequbuliso, ubusuku bezigidi zeentsapho zahlulwahlulwa phakathi kokulinywa kweminqathe namaqonga eesepha.

Isizathu seMoto. Yaqala ke loo nto 5327_3
Indibano yethu yokuqala ePortugal, ngo-2014. Bambalwa abantu ababesazi ukuba sijongeka njani, kodwa uphawu lweRazão Automóvel lwalusele luqala ukuqatshelwa naphi na apho sasisiya khona.

Ngelo xesha kwakungaqhelekanga kakhulu. Kodwa namhlanje, akukho mntu ufumanisa engaqhelekanga ukuba sihlala sinxibelelana. Ukusukela kwi-9 ukuya kuma-90 eminyaka ubudala, ngequbuliso, wonke umntu wayekwi-intanethi… rhoqo! Kwaye kwakumalunga neli xesha - ngasekupheleni kuka-2010 nasekuqaleni kuka-2011 - apho abahlobo abane baqala ukujonga le nyaniso njengethuba. Amagama abo? UTiago Luís, uDiogo Teixeira, uGuilherme Costa kunye noVasco Pais.

Kwangaxeshanye, amawaka ezinye iibhlog zavela mihla le. Nditsho nowethu.

ithuba lethu

Izigidi zabantu zazikwi-intanethi kwaye kwakungekho mnikelo kwabo bathanda iimoto okanye ababejonge iimoto zabo ezilandelayo. Kwakungekho ngqiqweni kuthi. Kwaye umnikelo omncinci owawukho ngesiPhuthukezi wawugxile kwiiwebhusayithi zemagazini kwaye wawungenalo ukuzimela.

Iiwebhusayithi zamazwe ngamazwe bezixabisekile kuthi, kodwa imbalelwano ebaluleke kangaka kunye nemarike yelizwe iqhubekile nokunqongophala. Kungelo xesha apho sagqiba ekubeni sigcwalise eso sithuba.

Ngeli xesha, kuya kuba nethemba kakhulu ukuba sinokuthi "sinombono". Siye, eyona nto ingcono, siyifumene “imfuno”. Isidingo esasingekabikho, igama okanye isakhiwo, kodwa oko kwasiphazamisa.

Iintlanganiso zokuqala ze "nto"

Ukuba ucinga ngentlanganiso ebanzi kakhulu eofisini, enemifanekiso kunye namaphepha e-Excel, yilibale. Tshintshela ezi zinto kwi-esplanade, i-imperial kunye nomoya omhle.

Kwakulo mongo ngokokuqala ngqa sathetha malunga nokwenzeka kokuseka iRazão Automóvel - eyayingenalo negama ngelo xesha. Ngoku, xa sijonga ngasemva kubafundi boMthetho, uLawulo kunye noYilo, sinokuthi akhange senze monakalo kwisicwangciso esisichazele iprojekthi yethu yokuhlela.

Isizathu seMoto. Yaqala ke loo nto 5327_5
Kwi-2014, uRazão Automóvel wamenywa kwisiganeko apho sadibana khona ne "Justiciro", uDavid Hasselhoff. Yayisisiganeko sokuqala kwezininzi.

Kwakungelo xesha apho sagqiba ekubeni kuya kuba yiprojekthi yedijithali ye-100%, ngokusekelwe kumajelo asekuhlaleni kwaye iwebhusayithi yayo iya kuba yinto ephakathi. Siyazi ukuba namhlanje le fomyula ibonakala icacile, kodwa ndiyakholelwa ukuba asenzi naluphi na ukungabi nabulungisa, ukuba sithi sasiphakathi kwabokuqala ePortugal ukucinga ngedijithali ngendlela epheleleyo.

Ekugqibeleni, ngoJulayi 2011, emva kweentlanganiso ezininzi - ezo zikhankanywe ngasentla - igama elithi Razão Automóvel lavela okokuqala. Amagama kukhuphiswano ayemaninzi, kodwa "Isizathu Automobile" iphumelele.

Ingxaki yethu enkulu "encinci".

Okwangoku, ukwazi kakuhle izixhobo esinazo – ezinye zazo bezintsha kraca – ibingumceli mngeni omkhulu. Njengoko unokubona kwimvelaphi yethu yezemfundo, akukho mntu uyincutshe kwenkqubo okanye ulawulo lwemidiya yoluntu.

YayinguTiago Luís, umseki we-Razão Automóvel kwaye kutshanje uphumelele kwi-Management, owathatha inyathelo lokuqala lokuzama ukuqonda indlela i-website ecwangciswe ngayo. Imigca embalwa yekhowudi kamva, iwebhusayithi yethu yokuqala yavela. Bekumanyumnyezi – yinyani James, kufuneka sivume… – kodwa kusenze sazidla.

Ngoxa uTiago Luís wayezama ukugcina iRazão Automóvel ikwi-intanethi, mna noDiogo Teixeira sazama ukufumana izizathu ezibangela umdla ukuze abantu basityelele.

Ngokukhawuleza ukuba ezi ngcamango zimbini zazaliseka kancinane, uVasco Pais waqala ukuphuhlisa uyilo lweRazão Automóvel brand. Ngaphantsi kwanto, sasuka kwilogo ebonakala iyilwe ngumntwana oneminyaka emihlanu ukuya kumfanekiso ofanelwe yimbeko yomntu wonke namhlanje.

Inyathelo elilandelayo le-Automotive Reason

Okothusayo kukuba, kwiinyanga ezimbalwa emva kokusungulwa kwewebhusayithi, iRazão Automóvel yayikhula ngesantya esimangalisayo.

Yonke imihla amakhulu abafundi abatsha bafika kwiwebhusayithi kwaye amawaka abantu akhetha ukubhalisa kwinethiwekhi yethu yentlalo: Facebook. Umgangatho weendaba zethu wawusanelisayo kwaye amabali esiwapapashayo ayeqala ukuba "yintsholongwane" - igama elazalwa kuphela ngo-2009.

Isizathu seMoto. Yaqala ke loo nto 5327_6
Ayibonakali ngathi, kodwa le foto yathathwa emva kwe-23:00, yayingunyaka ka-2013. Emva kosuku olude lomsebenzi, sisafumana amandla okugcina i-website ye-Razão Automóvel ihlaziywa.

Kulapho siye sabona ukuba “iresiphi” yeSizathu seMoto ilungile. Kwaba ngumcimbi wexesha ngaphambi kokuba sisuke kumakhulu siye kumawaka abafundi, kwaye ukusuka kumawaka abafundi ukuya kwizigidi.

uvavanyo lwendlela yokuqala

Sele sinabaphulaphuli abahlonipheke kakhulu kwiwebhusayithi yethu, boyisiwe kwisithuba nje esingaphezu konyaka, izimemo zokuqala zovavanyo zaqala ukubonakala. Isizathu Imoto yayisemthethweni "kwi-radar" yeempawu zemoto.

Yayisisizathu esiphindwe kabini sokwenza itheko. Okokuqala kuba besinokuvavanya imoto ekugqibeleni, okwesibini kuba ibiyiToyota GT86. Saba nemoto iintsuku ezintathu, kwaye iintsuku ezintathu iToyota GT86 ehluphekayo ayizange iphumle.

Toyota GT86

Umzuzu esathatha ithuba lokubonisa «ihlabathi» ukuba sivela phi. Saya kwi-Kartódromo de Internacional de Palmela (KIP), sinomfanekiso wesithombe kwaye sazalisa iiplatifomu zethu ngayo yonke into esiyivelisayo ngaloo mihla. Isiphumo? Ibe yimpumelelo kwaye yaba ngowokuqala kumakhulu amaninzi ovavanyo.

Ukususela ngoko, izimemo zaqalisa ukulandela. Uvavanyo, imiboniso yezizwe ngezizwe, iindaba ezikhethekileyo kwaye kunjalo, abantu abaninzi ngakumbi balandela umsebenzi wethu.

Zonke zicingisisiwe. zonke zakhiwe

Kwisithuba esingaphezu konyaka emva kokuba iRazão Automóvel iqalisiwe, saqalisa ukucwangcisa amanyathelo alandelayo omsebenzi wethu. Enye yeemfihlo zempumelelo yethu yayiyiyo kanye le: sasihlala sisenza yonke into ngobuchule.

Umfanekiso ogxininisiweyo uvela kwi-2013, kodwa inokuba ivela kwi-2020. Ngelo xesha, ubukhulu bethu babuncinci, kodwa ukuma kwethu kunye neenjongo zethu zazingekho. Izithintelo zemali okanye zobugcisa ayisosizathu sokungavezi le nto besifuna ukuba yiyo.

isizathu sembali yemoto
Iqela lethu lokuqala. Kwicala lasekhohlo, phambili ukuya ngasemva: Diogo Teixeira, Tiago Luís, Thom V. Esveld, Ana Miranda. Ekunene, ukusuka phambili ukuya ngasemva: UGuilherme Costa, uMarco Nunes, uGonçalo Maccario, uRicardo Correia, uRicardo Neves noFernando Gomes.

Kwakukho amazwi amaninzi awayesidimaza, kodwa amazwi akholelwayo akhwaza kakhulu. Besiqiniseke ngokupheleleyo ukuba ukuba iRazão Automóvel iqhubekile nokukhula njengoko isenza, ngenye imini inokuba yindlela yonxibelelwano oluzinzileyo – oku ngexesha apho i-100% ipapasho kwi-intanethi yayisanqongophele.

Mhlawumbi yayibubungqina obukhulu "bokuzithanda" kunye nokuzithemba ebomini bethu. Sasikholelwa ngokwenene ukuba iSizathu seMoto siza kuba yile nto siyiyo namhlanje. Loo nto iyodwa inokusithethelela ukuba sisebenze ukusuka ngentsimbi ye-9:00 kusasa ukuya kweyesi-6:00 ngokuhlwa emisebenzini yethu kwaye kwiiyure ezishiyekileyo sisafumana amandla okutyhala iSizathu seMoto.

iminyaka emithathu enzima

Ngeli xesha, ekuphela komthombo wengeniso yeLedger Automobile yayiziintengiso zikaGoogle kwaye kunjalo… isipaji sethu. Iindlela ezinqongophele kakhulu, ezisinyanzele ukuba sibuyekeze iprojekthi yethu yokuhlela ngento kuphela ebingenakuthengwa yimali: ukuyila nokuzibophelela.

Isizathu seMoto. Yaqala ke loo nto 5327_9
Ifoto yethu yokuqala kwikomkhulu elitsha laseRazão Automóvel. "Omncinci" ngeemfutshane ngumhleli wethu oyintloko, uFernando Gomes. Wawuyeka umsebenzi woyilo ukuze azinikele kwenye yezinto awayezithanda: iimoto.

Kwiminyaka nje emithathu silandelwe ngabantu abangaphezu kwamawaka angama-50 kuFacebook kwaye siye savelisa amakhulu amawaka eembono zamaphepha rhoqo ngenyanga. Ngalo lonke ixesha sithathele ingqalelo iintsingiselo zamazwe ngamazwe kunye nezenzo ezingcono, sibe ngabokuqala ukuphuhlisa i-100% yewebhusayithi yeemoto ephendulayo. Kwakukwezi mpumelelo zincinane apho sasiza kufuna ukhuthazo lokuqhubeka.

Kuyo yonke indawo esingqongileyo, yonke into yayijongeka ifana ngaphandle kwesizathu seMoto. Ngenxa yalo mahluko kunye nesibindi, kwiminyaka nje emithathu sikwazile ukoyisa eyona asethi yethu inkulu: ukuzithemba kwecandelo leemoto kunye nokuncoma oogxa bethu.

Iminyaka yethu emithathu yokuqala yayinjalo, kodwa izinto zisandula ukuqalisa. Siqhubeke iveki?

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