Uma kunento eyodwa esele ngaphandle ezinhlelweni ezinhle zeqembu le-FCA (Fiat Chrysler Automobiles) zeminyaka emine ezayo, kubonakala sengathi kube ukungabikho… kusukela kwa-Fiat kanye ne-Chrysler, enikeza leli qembu igama layo, i-Lancia, i-Dodge ne-Abarth.
I-Alfa Romeo, i-Maserati, i-Jeep ne-Ram bekugxilwe kakhulu kuyo, futhi isizathu esilula, esincane ukuthi imikhiqizo ilapho imali ikhona - inhlanganisela yamavolumu okuthengisa (i-Jeep ne-Ram), amandla omhlaba jikelele ( Alfa Romeo , Jeep kanye ne-Maserati ) kanye nemingcele efiselekayo yenzuzo ephezulu.
Kodwa kuzokwenzekani kwezinye izinhlobo, okuyi-"mama brand" Fiat? USergio Marchionne, i-CEO ye-FCA, uklama lesi simo:
Isikhala seFiat e-Europe sizochazwa kabusha endaweni ekhethekile. Njengoba kunikezwe imithethonqubo e-EU (emasikweni azayo) kunzima kakhulu kubakhi "abajwayelekile" ukuba benze inzuzo enkulu.
Kusho ukuthini lokhu?
Laba ababizwa ngabakhi be-generalist abazange babe nokuphila okulula. Akukhona nje kuphela ukuthi amaphrimiyamu "ahlasele" izingxenye lapho ebusa khona, njengoba izindleko zokuthuthukiswa nokukhiqiza zifana phakathi kwazo - ukuhambisana nezindinganiso zokukhishwa kanye nezokuphepha kuthinta wonke umuntu futhi kulindelekile, ngomthengi, ukuthi imoto yabo izohlanganisa yakamuva kakhulu. okokusebenza kanye nentuthuko yezobuchwepheshe - kodwa "amaphrimiyamu" aseyizinkulungwane zama-euro ashibhe kunamaphrimiyamu.
Ngeza endaweni yezohwebo enolaka, okuhumushela ekukhuthazeni okuqinile kumakhasimende, futhi amamajini ajwayelekile avame ukuhwamuka. Akuyona i-Fiat kuphela elwa naleli qiniso - kuyisimo esijwayelekile, futhi phakathi kwalezo ezikhokhelwayo, kodwa lezi, kusukela enanini eliphezulu lokuqala, ngisho nangemihlomulo, ziqinisekisa amazinga angcono enzuzo.
Iqembu le-FCA, ngaphezu kwalokho, njengoba selithumele ingxenye enkulu yezimali zalo eminyakeni yamuva nje ekukhuliseni i-Jeep kanye nokuvuswa kwe-Alfa Romeo, lishiye ezinye izinhlobo zomele imikhiqizo emisha, njengoba lezi zinkampani zilahlekelwa ukuncintisana ngokumelene nomncintiswano.
I-Fiat nayo ihlukile. Ngaphandle kwe Uhlobo lwe-Fiat , sisanda kubuka “ukuvuselelwa” kwamaPanda nomndeni wama-500. 124 Isicabucabu , kodwa lokhu kwazalelwa ukuze kugcwaliseke isivumelwano phakathi kwe-Mazda ne-FCA, okwakuzoholela ekuqaleni kwe-MX-5 entsha (eyayenza) kanye ne-roadster yohlobo lwe-Alfa Romeo.
Sala kahle Punto… kanye noType
Ukubheja kweFiat kumamodeli anenzuzo enkulu kuzosho ukuthi ezinye zezinhlobo zayo zamanje ngeke zisakhiqizwa noma zidayiswe ezwenikazi laseYurophu. IPunto, eyethulwe ngo-2005, ngeke isakhiqizwa kulo nyaka - ngemuva kweminyaka eminingi yokungabaza ngokuthi izoba nomuntu ozongena esikhundleni noma cha, iFiat isiyishiya phansi ingxenye eyake yaba nayo.
U-Tipo ngeke abe nokunye okuningi angaphila, okungenani e-EU - uzoqhubeka nomsebenzi wakhe ngaphandle kwezwekazi laseYurophu, ikakhulukazi eMpumalanga Ephakathi naseNyakatho Afrika - ngenxa yezindleko ezengeziwe zokuhlangabezana nekusasa kanye nokukhipha umoya onzima kakhulu. amazinga, lokhu naphezu komsebenzi wokuhweba ophumelelayo, onenani elithengekayo njengenye yezimpikiswano zayo ezinkulu.
I-Fiat entsha
Njengoba izitatimende zikaMarchionne, esikhathini esidlule, ziveze ukuthi iFiat ngeke isaba wuphawu oluzojaha amashadi okuthengisa, ngakho-ke, sithembele kuFiat ekhethekile kakhulu, enamamodeli ambalwa, encishisiwe ibe yiPanda kanye nama-500, abaholi abangenakuphikiswa. ingxenye A.
THE Fiat 500 isivele iwuphawu ngaphakathi komkhiqizo. Umholi wengxenye ye-A ngo-2017, enamayunithi angaphezu kuka-190,000 athengisiwe, ikwazi ukuba ngesikhathi esifanayo lapho inikeza amanani angu-20% ngokwesilinganiso ngaphezu komncintiswano, okwenza kube ku-A ingxenye enenzuzo engcono. Kuseyisenzakalo esihlaba umxhwele, njengoba kuthatha iminyaka engu-11 yomsebenzi.
Kepha isizukulwane esisha sabangu-500 sisendleleni futhi, yini entsha, izohambisana nokwehluka okusha, okubuyisa igama elingaziwa elithi 500 Giardiniera - iveni yoqobo engu-500, yethulwa ngo-1960. Kusazobonakala ukuthi le veni entsha izophuma ngokuqondile ku-500, noma uma, emfanekisweni we-500X kanye ne-500L, izoba imodeli enkulu futhi ingxenye engenhla, a kancane njengoba kwenzeka ngeMini Clubman uma kuqhathaniswa neMini enezicabha ezintathu.
I-FCA ibhejela ekufakeni ugesi
Kuzofanele kwenzeke, ngisho nasezindabeni zokuhambisana nezinye izimakethe ezinkulu zomhlaba - isibonelo, iCalifornia neChina. I-FCA imemezele ukutshalwa kwezimali kwama-euro angaphezu kwezigidi eziyizinkulungwane eziyisishiyagalolunye ekufakeni ugesi kweqembu - kusukela ekwethulweni kwama-semi-hybrids kuye kumamodeli ahlukahlukene kagesi angu-100%. Kuzoba ku-Alfa Romeo, i-Maserati ne-Jeep, amabhrendi anamandla amakhulu emhlabeni jikelele kanye nenzuzo engcono kakhulu, ukuthola ingxenye enkulu yokutshalwa kwezimali. Kodwa i-Fiat ngeke ilibaleke - ngo-2020 i-500 ne-500 Giardiniera 100% kagesi izokwethulwa.
IFiat 500 nayo izobamba elikhulu iqhaza ekufakeni ugesi kuleli qembu e-Europe. Zombili i-500 ne-500 Giardiniera zizoba nezinhlobo zikagesi ezingu-100%, ezizofika ngo-2020, ngaphezu kwezinjini ezi-semi-hybrid (12V).
THE I-Fiat Panda , izobona ukukhiqizwa kwayo kuthuthwa ePomigliano, e-Italy, futhi kuya eTichy, ePoland, lapho kukhiqizwa khona i-Fiat 500 - lapho izindleko zokukhiqiza ziphansi - kodwa akukho lutho olushiwo mayelana nomlandeli wayo.
USergio Marchionne, i-CEO ye-FCASizogcina noma sikhulise ukusetshenziswa kwamandla ethu ezimbonini e-Europe nase-Italy, sibe sisusa imikhiqizo yezimakethe eziningi engenawo amandla entengo okubuyisela izindleko zokuthotshelwa kwemithetho (imali ekhishwayo).
Ngokuqondene namalungu asele omndeni wama-500, i-X kanye no-L, baseneminyaka embalwa besebenza, kodwa ukungabaza kusaqhubeka ngabangase bathathe izintambo. I-500X maduzane izothola izinjini ezintsha zikaphethiloli - ezibizwa ngeFirefly eBrazil - esibone muva nje zimenyezelwa ngeJeep Renegade evuselelwe - ama-SUV amabili acwebile akhiqizwa ngakunye eMelfi.
ngaphandle kwe-Europe
Kukhona ngempumelelo ama-Fiat amabili - i-European kanye neNingizimu Melika. ENingizimu Melika, i-Fiat inephothifoliyo ethile, ngaphandle kobudlelwane nozakwabo waseYurophu. IFiat inobubanzi obubanzi eNingizimu Melika kunase-Europe, kanti izoqiniswa ngamaSUV amathathu eminyakeni ezayo - ukungabi bikho kweziphakamiso zeSUV zeFiat e-Europe kuyagqama, kusale i-500X kuphela emele yona kuphela.
E-US, naphezu kokwehla kweminyaka yamuva, i-Fiat ngeke iyilahle imakethe. UMachionne uthe kunemikhiqizo ezokwazi ukuthola indawo yayo lapho, njengekusasa iFiat 500 kagesi. Masikhumbule ukuthi sekuvele kukhona i-500e lapho, okuhlukile kukagesi kwe-500 yamanje - cishe kuphela esifundazweni saseCalifornia, ngenxa yezizathu zokuhambisana - eyazuza udumo ngemuva kokuthi uMarchionne encoma ukuthi angayithengi, njengoba iyunithi ngayinye edayisiwe imele ukulahlekelwa kwe-10,000. amadola kumkhiqizo.
E-Asia, ikakhulukazi e-China, yonke into iphinde ikhombise ukuba khona okukalwa kakhudlwana, futhi kuku-Jeep ne-Alfa Romeo - enemikhiqizo ethile yaleyo makethe - ukuhoxisa zonke izinzuzo zemakethe yezimoto enkulu kunazo zonke emhlabeni.