Icala lingashiwo emigqeni embalwa: I-Advertising Authority yase-United Kingdom yanquma ukuvala ukuboniswa kwefilimu yokukhangisa entsha. IVolkswagen Polo , esekelwe ephuzwini lokuthi lokhu kwakhuthaza, kubashayeli, ukuzethemba “ngokweqile” kumasistimu okusiza ukushayela nokuphepha.
Kule filimu, esikukhumbuza yona lapha, yizinhlelo zokuphepha ezisebenzayo, njengokuqapha indawo ongaboni ngaso linye, ezigcina zivimbe umshayeli osemncane noyise obethukile, bobabili abebegibele iVolkswagen Polo yesizukulwane esisha, ukuthi bashayiswe iloli. Noma ngisho nalokho, ngenxa ye-othomathikhi yezimo eziphuthumayo ngokutholwa kwabahamba ngezinyawo, bagibela intombazane encane ewela umgwaqo.
Ifuna ukudumisa izinzuzo zokuba khona kwalezi zisetshenziswa, ifilimu igcine futhi igqugquzela izikhalazo ezivela kubathengi abayisithupha, ne-Advertising Authority yase-United Kingdom. Lokhu, ngezinsolo zokukhuthaza ukushayela okuyingozi, ngokucabangela ngokweqile izinzuzo zezinhlelo zokuphepha kwezimoto.
AbakwaVolkswagen bayaphikisana
Bebhekene nalezi zinsolo, iVolkswagen ifune ukuphikisa le mibono, ithi akukho lutho efilimini “okukhuthaza noma okukhuthaza ukushayela okuyingozi, okuncintisanayo, ukunganaki noma ukunganaki”. Uncamela ukuchaza umshayeli ovezwa ezikhangisweni “njengohlanya, onebhadi futhi ojwayele ukuba nezingozi”, into ezoshiya ngokungangabazeki ezigcawini azilingisayo, “kuyihaba ngendlela ehlekisayo”.
Ngokuqondene nezimo ngokwazo, iVolkswagen iphinde ivikele ukuthi ngeke kwenzeke ukukhombisa inani elengeziwe lezinhlelo zayo zokuphepha, ngaphandle kokukhombisa ukuthi benza kanjani ezimeni eziyingozi. Nakuba, egcizelela, lezi zikhonjiswe “ngendlela eqondile nenesibopho”.
Igunya Lokukhangisa Lithatha Isikhundla
Naphezu kwezingxabano zomakhi, iqiniso liwukuthi i-UK Advertising Authority yagcina ivune abamangali, kucatshangelwa ukuthi, ngokukhuthaza "ukwethenjwa" ezinhlelweni zokuphepha, ifilimu iphinde ikhuthaze ukushayela ngokungenasibopho.
Iziphathimandla zase-UK ZokukhangisaKuphetha ngokuthi ukuthembela ezinhlelweni zokuphepha ezithuthukisiwe ezikhonjiswe kule filimu kuholela ekwenzeni ihaba ekusebenzeni kwayo, nezwi elivamile lesikhangiso esimema ukushayela ngokungenasibopho. Ngakho-ke, kuwukwephulwa kweKhodi, ukuze ifilimu yokukhangisa ingaqhubeki nokuboniswa, futhi sesivele sibaxwayisile abakwaVolkswagen ukuthi bangakhuthazi ukushayela budedengu, ngokwenza ihaba ngemihlomulo yezinhlelo zokuphepha ezikhona ezimotweni.
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