Ngeminyaka eli-10 "yokubonisa ixabiso layo", uLancia ulungiselela ukuvusa enye yezona modeli zakhe zibalaseleyo: Lancia Delta . Nangona kunjalo, le mbuyekezo iya kwenziwa ngokwe "trends" yekhulu lama-21, oku kuthetha ukuba iya kushiya iinjini zokutsha kwaye iya kuba yi-100% yombane.
Ukuqinisekiswa kunikwe ngumlawuli olawulayo weLancia, uLuca Napolitano owathi "wonke umntu ufuna ukubuyiswa kweDelta kwaye oku akunakubakho kwizicwangciso zethu. Uya kubuya kwaye abe yiDelta yokwenyani: imoto enomdla, i-manifesto yenkqubela phambili kunye neteknoloji. Kwaye, ngokucacileyo, izakuba ngumbane. ”
Ukuba uyakhumbula, kwiinyanga ezimbalwa ezidlulileyo siye safunda ukuba zonke iiLancias eziqaliswe emva kuka-2024 ziya kufakelwa umbane kwaye ukusuka ngo-2026 ukuya phambili, zonke iimodeli ezintsha ze-brand ziya kuba ngumbane we-100%. Ukuthathela ingqalelo oko, iDelta entsha kusenokwenzeka ukuba ifike ngo-2026.
Ngaphambi kweDelta, iYpsilon
Njengoko sixele ixesha elidlulileyo, imodeli yokuqala yento uLuca Napolitano ayibiza ngokuthi "ukuzalwa kwakhona kweLancia" iya kuba yiYpsilon, ukufika kwayo kufuneka kwenzeke kwi-2024.
Ukuqala, isizukulwana esitsha sezithuthi zase-Italiya akufuneki ukuba "zivalelwe" kwimarike yasekhaya. Ngaphaya koko, kunye nokuzalisekisa isicwangciso sikaStellantis kwiimveliso zayo zeprimiyamu, iLancia Ypsilon iza kunikezelwa ngobuxhakaxhaka bombane kwaye, phantse ngokuqinisekileyo, inguqulo yombane eyi-100%.
Malunga neYpsilon entsha, uNapolitano uthe "iya kuba linyathelo lokuqala kwindlela ekhawulezileyo eya kutshintsho olukhulu, ukubuyisela intembeko yophawu kwintengiso yeprimiyamu".
Ngokuphathelele ikamva likaLancia, umlawuli walo olawulayo akaqinisekisanga nje kuphela ukuba kugxininiswe ekufakeni umbane, kodwa waphinda walatha ekukhangeleni abathengi abatsha, engagxininisi kuphela kwiimodeli ezincinci eziqinisekise ukuthengisa kwiminyaka yakutshanje, kodwa nakwabanye bagxile kwi. “abathengi abangamadoda, abakwi-avareji ephezulu yobudala; abathengi bale mihla nabaseYurophu”.
Umthombo: Corriere della Sera