Opel announced in Frankfurt the launch of 29 new models until 2020. New Opel Astra highlighted in the brand's space at the German fair.
On the same day that it introduced the new generation Astra to the world and announced that the new model already has 30,000 orders before launch in October, Opel announced that it will launch 29 new models by 2020. Among those will be a new electric car and a second top of the range, alongside the Insignia, which will be an SUV (Sport Utility Vehicle).
The announcement was made by General Motors Company CEO Mary Barra at the conference that Opel held on the opening day of the Frankfurt International Motor Show, which runs until the 27th in that German city. “The new top of the range will be produced at the Opel headquarters plant in Rüsselsheim from the end of the decade. This model will give a new technological impulse to the brand», assured Mary Barra.
RELATED: Get to know the first details of the Opel Astra Sports Tourer
GM CEO and Opel Group CEO Karl-Thomas Neumann unveiled the new Opel Astra and the Opel Astra Sports Tourer 'station wagon' variant in a stand inspired by the 'Astra Galaxy' theme. “The new Astra is the best car we've ever produced and represents a quantum leap in multiple aspects,” said Karl-Thomas Neumann. “The entire team did an extraordinary job. A new chapter in Opel history opens.”
The 11th generation of Opel's familiar compact model is designed around the concept of efficiency and is around 200 kg lighter than the previous model. It is equipped with advanced technologies, some of which are unprecedented in the segment, such as the new LED array headlamps.
Mary Barra: «Opel will grow»
Opel was the third manufacturer in the sales chart of the light vehicle market in the European Union in 2014 and has already set growth targets. “The goal is well defined: Opel wants to become Europe's second largest manufacturer by 2022,” says Mary Barra.
One of the technologies that will shape the future of the automotive industry is so-called autonomous driving, something that GM and Opel are actively working on. "The next five to ten years will see more changes in our industry than there has been in the last fifty years," said Mary Barra, stressing that the vision that drives development in the area of self-driving is a world with 'zero accidents'. "The new Astra is equipped with a range of active security systems and is an important step in that direction."
Follow Razão Automóvel on Instagram and Twitter