Pakati pa Lachisanu ndi Loweruka sabata yatha, University Campus ya Universidade Nova, ku Carcavelos, inachititsa World Shopper 2019 . Pakati pa okamba osiyanasiyana omwe adapezekapo anali Thomas Andersson, Mtsogoleri wa Business Transformation ku Volvo Car Corporation, yemwe anapereka lingaliro lakuti "Ufulu woyenda: anthu omasuka, ogwirizana komanso otetezeka".
Nkhani ya a Thomas Anderson, yotchedwa "Aulendo to Automotive Business Transformation", inali poyambira kampeni yaposachedwa ya Volvo V90 Cross Country, kutengera lingaliro la Live Fully Now, lomwe limalimbikitsa anthu kuti adziwenso zomwe amakonda ndikuganiziranso zomwe amaika patsogolo.
Pa nthawi yonseyi, Andersson adakambirana za kusintha kwa mtunduwo, kukula kwake (chaka chatha Volvo inaphwanya mbiri yake ya malonda padziko lonse) ndi momwe chizindikiro cha Swedish chinakhalabe chowona ku mfundo zake ndi chikhalidwe cha chitetezo, ngati chatha kusintha. .
Kufikira kasitomala pamaziko a kupambana
M'mawu ake, Thomas Andersson adagawa kukula kwa Volvo m'magawo awiri osiyana. Yoyamba, yomwe imayang'ana pakusintha kampaniyo, ikukhudza kulimbikitsa mtunduwo, kukonzanso mitunduyo ndikukwaniritsa kupezeka kwapadziko lonse lapansi.
Lembetsani ku kalata yathu yamakalata
Gawo lachiwiri, lochokera ku kusintha kwa chitsanzo cha bizinesi, cholinga chake ndi kubweretsa kasitomala pafupi, kupanga katundu ndi chitsanzo chokhazikika cha bizinesi. Tsopano, gawo lachiwirili lidatsogolera wamkulu wa Volvo kuti athane ndi zomwe adazitcha "kusintha kwa umwini wagalimoto".
Malinga ndi Andersson, Volvo ikukonzekera kale kuthana ndi vutoli, ikuwerengera kale mayankho monga pulogalamu ya "Care By Volvo". Tikuyembekezera, mtundu waku Sweden ukufuna kukhazikitsa zolembetsa zopitilira mamiliyoni asanu ndi makasitomala ndikuwonetsetsa kuti zopitilira 50% yazogulitsa mu 2025 zimakhala ndi magalimoto amagetsi.
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