Mu gihe cyo kwerekana igihembwe cya kabiri (nigice cya mbere) ibisubizo byubukungu bya FCA (Fiat Chrysler Automobiles), niho twamenye icyo dutegereje kuri Maserati mumyaka itatu iri imbere (2020-2023) - hagati yuburyo bugezweho nuburyo bushya , hari Maserati nshya 10 iteganijwe kugeza 2023.
FCA iherutse kuba intangarugero yo gushaka guhuza na Renault - nubwo byananiranye - kandi nubwo ibicu byijimye bimanitse ku yandi matsinda, itsinda ry’abataliyani n’abanyamerika ryashyizeho inyungu mu gice cya mbere cy’uyu mwaka, ryatewe imbaraga n’ibisubizo byiza muri Amerika yombi n'amajyaruguru n'amajyepfo ya Amerika.
Nyuma yo kwerekana umubare w’imari, igice cyerekanwe cyibanze kuri Maserati, aho Ferrari yavuye mu bubasha bwa FCA mu 2016, yabaye ikirango gifite umwanya wa mbere muri FCA.
Ariko, Maserati yabaye "umutwe" kuri Mike Manley, umuyobozi mukuru witsinda - kubera iki? Mu byingenzi, habaye ikibazo cyibikorwa kandi biracyari ikibazo cyubucuruzi.
Ku ruhande rumwe, gushyira Maserati na Alfa Romeo mubuyobozi bumwe byarangiye bikomeretsa ikirango cya trident kurwego rwinshi. Icyerekezo cyatakaye kandi Maserati yafatwaga nkaho ari ikirangantego, ikintu kitigeze kibaho. Ku rundi ruhande, ibicuruzwa biriho ubu, nubwo byagize uruhare mu kwagura ibicuruzwa, byari “umunsi muto”, aho Quattroporte, Ghibli ndetse na SUV ya Levante ibona ibicuruzwa byabo byagabanutse - imodoka 35 900 zatanzwe muri 2018, zirwanya 51 500 muri 2017, naho kugurisha muri 2019 bikomeje kugabanuka.
Iyandikishe mu kanyamakuru kacu
Hafashwe ingamba zo gukosora amakosa yibikorwa hamwe no kugurisha inzira. Harald Wester wahoze ari umuyobozi mukuru wa Maserati hagati ya 2008 na 2016, yongeye gushyirwaho ku nshingano yari afite, ayitandukanya na Alfa Romeo. Yahaye akazi Jean-Phillipe Leloup kuyobora umuryango mushya w’ubucuruzi wa Maserati, ukurikije uburambe bwe mu kwamamaza no kugurisha mu gice cyiza.
Vuba aha, Davide Grasso wahoze ari umuyobozi mukuru wa Nike Converse, yahawe akazi ko gufata umwanya wa COO cyangwa COO, akorana cyane na Wester.
10 Maserati nshya
Umwaka ushize, ibyumweru bibanziriza urupfu rwe, Sergio Marchionne, mu birori by’abashoramari, yerekanye gahunda ye yo gusubiza Maserati inyuma, hamwe na moderi esheshatu zasezeranijwe mu 2022, kandi yibanda cyane ku guha amashanyarazi portfolio, hagati y’ibikoresho bivangwa n’amashanyarazi.
Gahunda ubu yamenyekanye iragaragaza ko itandatu, ariko 10 Maserati nshya mugihe kiri hagati ya 2020 na 2023 , hagati yamakuru agezweho na moderi nshya.
Itandukaniro kuri gahunda ibanziriza ntirigaragaza gusa kongeramo moderi nshya zitatekerejweho mbere, ariko kandi impinduka zijyanye no kuvugurura ibicuruzwa bigezweho nababasimbuye.
Guhera kuri 2020 , moderi eshatu zigezweho, Ghibli, Quattroporte na Levante, zizongera kwisubiraho, umwanya wo kuvugurura ibirimo ikoranabuhanga. Ariko ibyingenzi bizashyirwa ahagaragara, amaherezo, ya siporo nshya ya siporo - twibwira ko Alfieri yasezeranijwe, izwi nka prototype muri… 2014.
Muri 2021 , iyi modoka ya siporo izajyana numuhanda, ariko intego yibandwaho muri 2021 igomba kugwa kuri SUV nshya, ishyizwe munsi ya Levante, mugice cya D-SUV, ushobora guhangana na moderi nka Porsche Macan, Jaguar F- Umwanya na… Alfa Romeo Stelvio. Haracyariho amakuru yandi makuru manini, kugaruka kwa GranTurismo, ikintu kitari cyateganijwe muri gahunda ya 2018.
Kurengana 2022 , GranTurismo igaruka nayo izajyana na GranCabrio, verisiyo yayo ihinduka. Nyamara, amakuru akomeye azaba igisekuru gishya cyibendera ryacyo, Maserati Quattroporte, ab'iki gihe ntibigeze babasha kwikundira abayibanjirije.
Hanyuma, muri 2023 , agashya gusa, hamwe na Levante guhura nigisekuru gishya.
Igishimishije, Ghibli, itandukanye na Quattroporte, nta uzasimbura uteganijwe, nubwo izo moderi zombi zatangijwe muri 2013 kandi zombi ziteganijwe kuvugururwa muri 2020. Impera yumurongo wa Ghibli? Turakeka ko… hamwe no kugurisha salo mubibazo, 2021 D-SUV igomba gufata umwanya.
Kimwe na gahunda zabanjirije iyi, ikibazo gisigaye… iyi gahunda izasohora? Gahunda ibanza yarokotse umwaka ...