Pakanga pari panguva yekuratidzwa kwechikamu chechipiri (uye hafu yekutanga) mhedzisiro yemari yeFCA (Fiat Chrysler Automobiles), patakadzidza zvekutarisira kubva kuMaserati mumakore matatu anotevera (2020-2023) - pakati pezvigadziriso zvemhando uye mhando nyowani. , kune gumi Maserati matsva akarongwa kusvika 2023.
Iyo FCA nguva pfupi yadarika yaive protagonist yekuyedza kubatana neRenault - asi yakakundikana - uye kunyangwe makore akasviba akarembera pamusoro pemamwe mapoka, boka reItaly-America rakatumira purofiti muhafu yekutanga yegore rino, yakakurudzirwa nemhedzisiro yakanaka muAmerica. uye North neSouth America.
Mushure mekuburitswa kwenhamba dzemari, chikamu chemharidzo chakanangana neMaserati, iyo, nekubva kwaFerrari kubva munzvimbo yeFCA muna 2016, yakava mhando ine chinzvimbo chepamusoro muFCA.
Nekudaro, Maserati anga ari "musoro" kuna Mike Manley, CEO weboka - nei? Chaizvoizvo, pakanga paine dambudziko rehurongwa uye rinoramba riri dambudziko rekutengesa.
Kune rimwe divi, kuisa Maserati naAlfa Romeo pasi pehutungamiriri humwe chete kwakaguma kwakuvadza trident brand pamatanho akati wandei. Focus yakarasika uye Maserati akabatwa sekunge imhando yevhoriyamu, chinhu chaive chisina kumbove. Nekune rimwe divi, huwandu hwazvino hwezvigadzirwa, kunyangwe hwakabatsira mukuwedzera kweiyo brand, yaive "zuva diki", neQuattroporte, Ghibli uye kunyange Levante SUV vachiona kutengesa kwavo kudonha - mota makumi matatu nemazana mapfumbamwe dzakaunzwa muna 35 900, vachipesana ne51. 500 muna 2017, uye kutengesa muna 2019 kunoramba kuchidonha.
Nyorera kune tsamba yedu
Matanho akatotorwa kuti agadzirise zvikanganiso zvehurongwa uye nzira yekutengesa. Harald Wester, aimbove CEO weMaserati pakati pa2008 na2016, akagadzwa zvakare pabasa rake rekare, achimuparadzanisa neAlfa Romeo. Akahaya Jean-Phillipe Leloup kuti atungamirire sangano idzva reMaserati Commerce, akapihwa ruzivo rwake mukushambadzira nekutengesa muchikamu cheumbozha.
Munguva ichangopfuura, David Grasso, aimbova CEO weNike Converse, akabhadharwa kuti atore basa reCOO kana COO, achishanda pamwe chete naWester.
10 itsva Maserati
Gore rapfuura, mavhiki asati afa, Sergio Marchionne, pane imwe chiitiko chemu investor, akapa hurongwa hwake hwekudzosera Maserati kumashure, aine mhando nhanhatu dzakavimbiswa ne2022, uye tarisiro yakasimba yekuisa magetsi emhando yemhando, pakati peplug-in mahybrids nemagetsi.
Chirongwa chave kuzivikanwa chinoratidza hapana matanhatu, asi gumi Maserati matsva kwenguva iri pakati pa2020 na2023 , pakati pekuvandudzwa uye mhando itsva.
Misiyano yechirongwa chekare inoburitsa kwete chete kuwedzera kwemhando nyowani dzisina kumbofungwa, asiwo shanduko dzine chekuita nekuvandudzwa kwezvigadzirwa zvemazuva ano uye vatevedzeri vazvo.
Kutanga na 2020 , mhando nhatu dzemhando dzazvino, iyo Ghibli, Quattroporte uye Levante, ichagadziriswazve, mukana wekuvandudza izvo zvetekinoroji. Asi chinonyanya kukosha kuchave kuvhurwa, kwekupedzisira, kwemutambo mutsva - isu tinofungidzira kuti akavimbiswa Alfieri, anozivikanwa prototype mu… 2014.
In 2021 , iyi mota yemitambo ichaperekedzwa neroadster, asi iyo yekutarisisa muna 2021 inofanirwa kuwira paSUV nyowani, yakamira pazasi peLevante, muchikamu cheD-SUV, angangoita mukwikwidzi wemhando sePorsche Macan, Jaguar F- Pace uye… Alfa Romeo Stelvio. Pachine nzvimbo yeimwezve nhau huru, kudzoka kweGranTurismo, chimwe chinhu chakanga chisati chafungwa muchirongwa che2018.
Kupfuura ku 2022 , iyo GranTurismo inodzoka ichaperekedzwawo neGranCabrio, iyo inoshandurwa shanduro. Nekudaro, nhau huru ichava chizvarwa chitsva chemureza wayo, iyo Maserati Quattroporte, iyo chizvarwa chazvino haina kumbobvira yakwanisa kuunganidza runako rweyakatangira.
Pakupedzisira, in 2023 , chingori chitsva, neLevante kusangana nechizvarwa chitsva.
Zvinofadza kuti Ghibli, kusiyana neQuattroporte, haina mutsivi akarongwa, kunyange zvazvo mienzaniso miviri yakatangwa muna 2013 uye zvose zviri zviviri zvakarongwa kuvandudza muna 2020. Kupera kwemutsara weGhibli? Isu tinofungidzira kudaro… nekutengesa saloon mudambudziko, iyo 2021 D-SUV inofanira zvishoma nezvishoma kutora nzvimbo yayo.
Sezvirongwa zvakapfuura, mubvunzo unoramba uripo… chirongwa ichi chichazadziswa here? Hurongwa hwapfuura hwakangopona gore...