Coronavirus, ibyuka bihumanya, amashanyarazi. Twabajije Oliver Zipse, umuyobozi mukuru wa BMW

Anonim

Mu mwanya we mushya nk'umuyobozi mukuru wa BMW (ntabwo ari ikirango gusa ahubwo ni itsinda) mu gihe kitarenze umwaka, Oliver Zipse ibona isosiyete igana mu cyerekezo cyiza hamwe na portfolio igenda yiyongera ya moderi yamashanyarazi yongerera agaciro ishusho yubudage bwo kwinezeza muri rusange, bitanyuranyije nacyo.

Nubwo ibintu bimeze neza (icyorezo cya Coronavirus), Itsinda rya BMW ryizeye ko rizashobora kurenga ku bicuruzwa byagurishijwe miliyoni 2.52 byagurishijwe muri 2019 (1,2% hejuru y'umwaka ushize).

Muri iki gice cya mbere (cya bibiri) cyibazwa n’umuyobozi mukuru wa BMW, twiga ingaruka icyorezo cya Coronavirus kigira ku itsinda ry’Abadage, ndetse n’uburyo BMW yiteguye kuzuza intego za CO2 zashyizweho muri 2020.

Ibyerekeye Oliver Zipse

Umukambwe wa BMW ufite ubumenyi bwa mudasobwa, ubukanishi n’imiyoborere, Oliver Zipse yatangiye kuyobora umuyobozi wa BMW ku ya 16 Kanama 2019. Yabaye umwe mu bayobozi b’ikigo kuva mu 2015 kandi mbere yari ashinzwe ishami rishinzwe umusaruro.

Umuyobozi mukuru wa BMW Oliver Zipse
Oliver Zipse, umuyobozi mukuru wa BMW

Amaze kurangiza amasomo ye muri Computer Science and Mathematics (University of Utah, Salt Lake City / USA) no muri Mechanical Engineering (Darmstadt Technical University) yatangiye umwuga we muri BMW mu 1991 nk'umwimenyereza umwuga, kandi kuva icyo gihe, akora imyanya itandukanye mubuyobozi nkumuyobozi wuruganda rwa Oxford na visi perezida mukuru ushinzwe igenamigambi ningamba zicuruzwa. Nkumuyobozi w’ibicuruzwa, yafashije isosiyete kwaguka muri Hongiriya, Ubushinwa na Amerika, bituma BMW yunguka neza.

Coronavirus

Nigute BMW ihangana nikibazo cyubuzima bwisi yose?

Oliver Zipse (OZ): Turakomeza gukurikiranira hafi ibintu, ariko kuri ubu nta ngaruka nini zigaragara mubikorwa byacu. Intego yo kugurisha kwisi yose umwaka wose ntirahinduka, bivuze ko dukomeje kwizera ko tuzagera ku iterambere rito. Biragaragara ko twagize ingaruka mbi ku bicuruzwa byacu mu Bushinwa muri Gashyantare, ariko ntibishoboka kumenya ingaruka rusange ku bukungu.

Iyandikishe mu kanyamakuru kacu

Turimo kugerageza kwirinda ubwoba ubwo aribwo bwose kandi nyuma yibyabereye mu kigo cy’ubushakashatsi n’iterambere (ndr: aho umwe mu bakozi ba BMW bamusanganye coronavirus), twakurikije inzira hanyuma dushyira uwo muntu hamwe n’abakozi 150 bari bavuganye. . hamwe na we muri karantine ibyumweru bibiri. Usibye kuba twaragabanije ingendo, ibindi byose ntibigihinduka, no mubisaranganya.

BMW ix3 Igitekerezo cya 2018
BMW ix3

Nkuko ubukungu n’inganda by’Ubushinwa byahagaze, uratinya ko umusaruro n’ibyoherezwa mu mahanga iV3 SUV bishobora gutinda?

OZ: Kuri ubu, ntabwo mbona ko hari gutinda kubyara SUV yacu ya mbere yamashanyarazi, ariko nkuko nabivuze mbere, byose bizaterwa nuburyo ibintu bizagenda mubyumweru biri imbere.

Bamwe mubanywanyi bayo basanzwe bahura nibibazo abatanga ibicuruzwa mubihugu byiburasirazuba bahura nabyo muriki kibazo. Ese BMW irimo kwitegura ibibazo byuruhererekane rwibinyabiziga bitanga amashanyarazi ahanini biva muri Aziya, bishobora guhungabanya igurishwa ry’ibinyabiziga bifite amashanyarazi kandi, niba aribyo, bishobora no kuzuza intego za CO2?

OZ: Ntabwo aribyo. Dufite akarusho kurenza abandi bakora inganda kuko iki nicyo gisekuru cya gatanu mugutanga ibinyabiziga byamashanyarazi, harimo na selile, kandi amasezerano asanzwe azakoreshwa mumyaka iri imbere yasinywe mumyaka ine ishize. Ibi bivuze ko uburambe nubushobozi byabatanga isoko birakuze.

95 g / km

Wizera ko uzashobora kuzuza urugero rukomeye rwa CO2 rwabaye itegeko muri 2020? Kandi amashanyarazi arahuye na BMW yo gutwara ibinezeza?

BMW Concept i4 hamwe na Oliver Zipse, umuyobozi mukuru wikirango
BMW Concept i4 hamwe na Oliver Zipse, Umuyobozi mukuru wa BMW

OZ: Muri 2020 tugomba kugera kuri 20% byuka bya CO2 biva mumato yacu kandi turi munzira nziza kugirango tugere kuri iyo ntego hamwe nibicuruzwa byiza mugihe gikwiye, bivuze ko twakoze umukoro mugihe gikwiye. Icyifuzo cyacu ni uko abakiriya bacu batazigera bahitamo guhitamo ibinezeza byo gutwara no kugenda neza.

Imodoka twakweretse mu ntangiriro za Werurwe, i4 yakozwe neza, izazana amashanyarazi kumutima wikirango cyacu. Nuburyo bwiza bwo kwerekana imbaraga zo guhitamo dusezeranya gutanga. Igitekerezo nukuri, gushishikariza abakiriya aho kubabwira icyo gukora.

M, nta mbibi (kugurisha)

Bizaba ngombwa kugabanya igurishwa ryicyitegererezo cya M kugirango tugere ku ntego za CO2 zoherezwa muri 2020 na 2021?

OZ: Tuzagera ku ntego ya CO2 yoherezwa mu Burayi tutiriwe tugabanya kugurisha ibicuruzwa bya M, kubera ko twasobanuye uburinganire bwurwego rwicyitegererezo hamwe n’umusaruro rusange dukurikije. Ngaho natwe dufashijwe nuko imodoka zacu zo kugabana M ziri mubintu bikora neza muriki gice, nubwo bitoroshye.

Ndashobora kuvuga ko muri Mutarama na Gashyantare turi mu ntego zashyizweho n’ubumwe bw’ibihugu by’Uburayi kandi ndatekereza ko ibi bizatera imbere gusa kuko urwego rw’amashanyarazi ruzagenda rwiyongera uko uyu mwaka utera imbere (nubwo tumaze kongera ibyo twatanzeho 40% muri uyu mwaka umwaka).

BMW M235i xDrive
BMW M235i xDrive

Mugice cya kabiri cyikiganiro twagiranye na Oliver Zipse, umuyobozi mukuru wa BMW, tuziga byinshi kubyerekeranye namashanyarazi, hamwe nibizagerwaho na moteri yaka mumatsinda yabadage.

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