Kwisikhundla sakhe esitsha njenge-CEO ye-BMW (hayi nje uphawu kodwa iqela) ngaphantsi konyaka odlulileyo, Oliver Zipse ibona inkampani isingise kwicala elichanekileyo kunye nepotifoliyo ebhetyebhetye ekhulayo yeemodeli zombane ezongeza ixabiso kumfanekiso wokuzonwabisa wokuqhuba webrendi yaseJamani, ngaphandle kokuchasana nondoqo wayo.
Nangona imeko yangoku ethambileyo (ubhubhani weCoronavirus), iQela leBMW liqinisekile ukuba liya kukwazi ukogqitha irekhodi yokuthengisa ye-2.52 yezigidi zeeyunithi ezithengisiweyo ngo-2019 (1.2% ngaphezulu konyaka ophelileyo).
Kule nxalenye yokuqala (yesibini) yodliwano-ndlebe kunye ne-CEO ye-BMW, sifunda ukuba yintoni impembelelo ubhubhani we-Coronavirus unalo kwiqela laseJamani, kunye nendlela i-BMW ekulungele ngayo ukuhlangabezana neenjongo ze-CO2 ezibekelwe i-2020.
Malunga noOliver Zipse
Igqala lakwaBMW elinesayensi yekhompyutha, oomatshini kunye nemvelaphi yolawulo, u-Oliver Zipse uthathe isikhundla sokuba ngusihlalo webhodi ye-BMW ngo-Agasti 16, 2019. Ebeyinxalenye yabaphathi bale nkampani ukusukela ngo-2015 kwaye ngaphambili ebenoxanduva kwisebe lemveliso yenkampani .
Emva kokugqiba izifundo zakhe kwiSayensi yeKhompyutha kunye neMathematika (iYunivesithi yaseUtah, iSalt Lake City / USA) nakwiMechanical Engineering (Darmstadt Technical University) waqala umsebenzi wakhe wobugcisa kwi-BMW ngo-1991 njengomfundi kwaye, ukususela ngoko, uye wabamba izikhundla ezahlukeneyo. kubunkokeli obunjengomlawuli olawulayo weplanti yaseOxford kunye nosekela mongameli ophezulu wocwangciso lweshishini kunye neqhinga lemveliso. Njengentloko yemveliso, wanceda inkampani yanda ukuya kutsho eHungary, eTshayina nase-United States, exhasa imida yenzuzo esempilweni ye-BMW.
Intsholongwane ye-Corona
Ingaba iBMW ihlangabezana njani kwaye iziqhelanisa njani nale ngxaki yezempilo yehlabathi?
Oliver Zipse (OZ): Siyaqhubeka nokubeka esweni imeko ngokusondeleyo kakhulu, kodwa okwangoku akukho mpembelelo inkulu kumsebenzi wethu. Usukelo lwentengiso yehlabathi lonke unyaka wonke alukatshintshi, nto leyo ethetha ukuba sisenethemba lokuzuza ukukhula okuncinci. Ngokucacileyo sibe nefuthe elibi kwiintengiso zethu e-China ngoFebruwari, kodwa akunakwenzeka ukuqikelela ukuba yintoni umphumo kuqoqosho ngokubanzi.
Bhalisa kwincwadana yethu
Sizama ukunqanda naluphi na uhlobo loloyiko kwaye emva kwesehlo kwiziko lethu loPhando kunye noPhuhliso (ndr: apho omnye wabasebenzi bakwaBMW wafunyaniswa ukuba une-coronavirus), silandele nje iinkqubo kwaye sabeka loo mntu kunye nabasebenzi abayi-150 ababenxibelelana. naye evalelwe yedwa iiveki ezimbini. Ukongeza kwinto yokuba siye sanciphisa ukuhamba, yonke enye into ihlala ingatshintshi, ikwasasazwa.
Njengoko uqoqosho lwaseTshayina kunye noshishino ludodobala, unoloyiko lokuba imveliso kunye nokuthunyelwa kwe-iX3 SUV eYurophu kunokulibaziseka?
OZ: Okwangoku, andiboni kwangaphambili ukuba kukho ukulibaziseka kwimveliso yeSUV yethu yokuqala yombane, kodwa njengoko benditshilo ngaphambili, konke kuya kuxhomekeka kwindlela imeko eguquka ngayo kwiiveki ezizayo.
Abanye abakhuphisana nabo sele bechatshazelwa ziingxaki ababoneleli belizwe lasempumalanga abajongene nazo kule ngxaki. Ngaba i-BMW ilungiselela iingxaki zecandelo lokubonelela ngezithuthi zombane ikakhulu ezivela e-Asia, ezinokuthi zithintele ukuthengisa kwayo izithuthi ezinombane kwaye, ukuba kunjalo, zinokuhlangabezana neethagethi zokukhutshwa kwe-CO2?
OZ: Hayi ncma. Sinenzuzo ngaphezu kwabanye abavelisi njengoko esi sisizukulwana sesihlanu kwikhonkco lokubonelela ngezithuthi zethu zombane, kubandakanywa iiseli zebhetri, kunye nezivumelwano zangoku eziza kuqhuba kwiminyaka ezayo zasayinwa iminyaka emine edlulileyo. Oku kuthetha ukuba amava kunye nobuchule bababoneleli bethu bakhulile kakhulu.
95 g/km
Ngaba uyakholelwa ukuba uya kukwazi ukuhlangabezana nawona manqanaba angqongqo okukhupha i-CO2 athe anyanzeleka ngo-2020? Kwaye ingaba ukufakelwa kombane kuyahambelana namaxabiso olonwabo okuqhuba iBMW?
OZ: Ngo-2020 kufuneka sifezekise i-20% ephantsi yokukhutshwa kwe-CO2 kwiinqanawa zethu kwaye sisendleleni efanelekileyo yokufikelela loo njongo ngeemveliso ezifanelekileyo ngexesha elifanelekileyo, oku kuthetha ukuba senze umsebenzi wethu wasekhaya ngexesha elifanelekileyo. Ibhongo lethu lelokuba abathengi bethu abasoze bakhethe phakathi kokuqhuba ulonwabo kunye nokushukuma okuzinzileyo.
Imoto esikubonise yona ekuqaleni kuka-Matshi, i-i4 eyilwe ngokuqaqambileyo, iya kuzisa ukuhamba kombane entliziyweni yohlobo lwethu. Luphawu olugqibeleleyo lwamandla okhetho esithembisa ukuwenza. Umbono, ewe, kukukhuthaza abathengi kunokuba ubaxelele ukuba benze ntoni.
M, akukho mida (intengiso)
Ngaba kuya kufuneka ukunciphisa ukuthengiswa koluhlu lwemodeli ye-M ukuze kufikelelwe kwiithagethi ze-CO2 zokukhutshwa kwe-2020 kunye ne-2021?
OZ: Siza kufezekisa injongo yokukhutshwa kwe-CO2 eYurophu ngaphandle kokunciphisa ukuthengiswa kweemodeli ze-M, kuba siye sachaza ibhalansi yoluhlu lwethu lwemodeli kunye nemveliso ngokubanzi ngokufanelekileyo. Apho sikwancedwa yinto yokuba iimoto zethu zecandelo le-M ziphakathi kwezona zisebenza kakuhle kweli candelo, nangona zinokuba ngumceli mngeni.
Ndiyakwazi ukuthetha ukuba ngoJanuwari noFebruwari siphakathi kweenjongo ezibekwe yi-EU kwaye ndicinga ukuba oku kuya kuphucula kuphela kuba uluhlu lwethu lweemodeli zombane luya kwanda njengoko lo nyaka uqhubeka (nangona sele sonyuse umnikelo wethu nge-40% kulo nyaka. unyaka).
Kwinxalenye yesibini yodliwano-ndlebe no-Oliver Zipse, i-CEO yakwaBMW, siya kufunda ngakumbi malunga nokufakelwa kombane, kunye nekamva leenjini zokutsha kwiqela laseJamani.