AmaCoronavirus, ukukhishwa kukagesi, ukufakwa kukagesi. Sixoxisane no-Oliver Zipse, oyi-CEO yakwa-BMW

Anonim

Esikhundleni sakhe esisha njenge-CEO ye-BMW (hhayi nje uhlobo kodwa iqembu) esikhathini esingaphansi konyaka odlule, Oliver Zipse ibona inkampani iqonda endaweni efanele ngephothifoliyo ekhulayo eguquguqukayo yamamodeli afakwe ugesi anezela inani esithombeni senjabulo yokushayela yohlobo lwaseJalimane, ngaphandle kokuphambana nengqikithi yalo.

Ngaphandle kwesimo esibucayi samanje (ubhubhane lweCoronavirus), iBMW Group inethemba lokuthi izokwazi ukweqa irekhodi lokuthengisa lamayunithi ayizigidi ezi-2.52 athengiswe ngo-2019 (1.2% ngaphezu konyaka odlule).

Kule ngxenye yokuqala (kwezimbili) yengxoxo no-CEO we-BMW, sifunda ukuthi ubhubhane lweCoronavirus lunamuphi umthelela eqenjini laseJalimane, kanye nokuthi i-BMW ikulungele kanjani ukuhlangabezana nezinhloso ze-CO2 ezibekelwe u-2020.

Mayelana no-Oliver Zipse

Umakadebona wakwa-BMW onesizinda sesayensi yekhompyutha, umakhenikha nokuphatha, u-Oliver Zipse ungene esikhundleni sokuba usihlalo webhodi le-BMW ngo-Agasti 16, 2019. Ube yingxenye yabaphathi benkampani kusukela ngo-2015 futhi phambilini ubenomthwalo wemfanelo womnyango wokukhiqiza wenkampani .

Isikhulu sakwaBMW u-Oliver Zipse
Oliver Zipse, CEO we BMW

Ngemva kokuphothula izifundo zakhe kuComputer Science neMathematics (University of Utah, Salt Lake City/USA) nakuMechanical Engineering (Darmstadt Technical University) waqala umsebenzi wakhe wobungcweti kwaBMW ngo-1991 njengomfundi futhi, kusukela lapho, usebambe izikhundla ezahlukene. ebuholini njengomqondisi ophethe wesitshalo sase-Oxford kanye nephini likamongameli omkhulu wokuhlela kwebhizinisi kanye namasu omkhiqizo. Njengenhloko yezokukhiqiza, usize inkampani yanda yafinyelela eHungary, China kanye nase-United States, yaqinisa amamajini enzuzo anempilo e-BMW.

I-coronavirus

Ngabe iBMW ibhekana kanjani futhi ijwayelana kanjani nenhlekelele yezempilo ekhona emhlabeni jikelele?

Oliver Zipse (OZ): Siyaqhubeka nokuqapha isimo eduze kakhulu, kodwa okwamanje awukho umthelela omkhulu emsebenzini wethu. Inhloso yokuthengisa yomhlaba wonke yonyaka wonke ayikashintshi, okusho ukuthi sisenethemba lokuzuza ukukhula kancane. Ngokusobala sibe nomthelela omubi ekuthengisweni kwethu e-China ngoFebhuwari, kodwa akunakwenzeka ukubikezela ukuthi uwonke umphumela uzoba yini emnothweni.

Bhalisela iphephandaba lethu

Sizama ukugwema noma yiluphi uhlobo lokwethuka nangemva kwesigameko esikhungweni sethu soCwaningo Nokuthuthukiswa (ndr: lapho omunye wabasebenzi bakwaBMW kwatholakala ukuthi une-coronavirus), simane salandela izinqubo futhi sabeka lowo muntu kanye nabasebenzi abayi-150 ababexhumene nabo. .naye evalelwe yedwa amasonto amabili. Ngaphezu kweqiniso lokuthi sinciphise ukuhamba, konke okunye kuhlala kungashintshile, futhi kuyasatshalaliswa.

BMW ix3 Concept 2018
BMW ix3 Concept

Njengoba umnotho nezimboni zaseShayina zintenga, unovalo lokuthi ukukhiqizwa nokuthunyelwa kwe-iX3 SUV e-Europe kungase kubambezeleke?

OZ: Okwamanje, angiboni kusengaphambili noma yikuphi ukubambezeleka ekukhiqizweni kweSUV yethu yokuqala kagesi, kodwa njengoba ngishilo ngaphambili, konke kuzoncika ekutheni isimo sishintsha kanjani emasontweni ezayo.

Abanye abancintisana nabo sebevele bethintwa yizinkinga abahlinzeki bamazwe asempumalanga ababhekene nazo kule nkinga. Ingabe i-BMW ilungiselela izinkinga zochungechunge lokuhlinzekwa kwezingxenye zezimoto zikagesi ikakhulukazi ezivela e-Asia, ezingase zibeke engcupheni ukuthengiswa kwayo kwezimoto ezifakwe ugesi futhi, uma kunjalo, ingahlangabezana nezinjongo zokukhishwa kwe-CO2?

OZ: Akunjalo Empeleni. Singcono kunabanye abakhiqizi njengoba lesi yisizukulwane sesihlanu ochungechungeni lokuhlinzekwa kwezimoto zethu ezisebenza ngogesi, okuhlanganisa namaseli ebhethri, kanye nezinkontileka zamanje ezizosebenza eminyakeni ezayo zasayinwa eminyakeni emine edlule. Lokhu kusho ukuthi isipiliyoni nekhono labaphakeli bethu sekuvuthiwe impela.

95g/km

Uyakholwa ukuthi uzokwazi ukuhlangabezana namazinga aqinile we-CO2 aba yimpoqo ngo-2020? Futhi ingabe ukufakwa kukagesi kuyahambisana nezindinganiso zokuzijabulisa zokushayela kwe-BMW?

I-BMW Concept i4 no-Oliver Zipse, i-CEO yomkhiqizo
I-BMW Concept i4 no-Oliver Zipse, i-CEO ye-BMW

OZ: Ngo-2020 kufanele sizuze ukukhishwa kwe-CO2 ephansi ngo-20% emikhumbini yethu futhi sisendleleni efanele yokufinyelela lowo mgomo ngemikhiqizo efanele ngesikhathi esifanele, okusho ukuthi senze umsebenzi wethu wesikole ngesikhathi esifanele. Isizathu sethu sokuziqhenya ukuthi amakhasimende ethu ngeke kudingeke akhethe phakathi kokushayela ubumnandi nokuhamba kahle.

Imoto esikubonise yona ekuqaleni kukaMashi, i-i4 eklanywe ngokukhazimulayo, izoletha ukuhamba kukagesi enhliziyweni yomkhiqizo wethu. Imelela kahle kakhulu amandla okuzikhethela esithembisa ukuwaletha. Umbono, vele, uwukukhuthaza amakhasimende kunokuba ubatshele ukuthi benzeni.

M, akukho mkhawulo (ukuthengisa)

Ingabe kuzodingeka ukuthi kukhawulwe ukuthengiswa kwebanga layo lemodeli ye-M ukuze kufinyelelwe ezimpokophelweni zokukhishwa kwe-CO2 zika-2020 no-2021?

OZ: Sizofinyelela umgomo wokukhishwa kwe-CO2 e-Europe ngaphandle kokukhawulela ukuthengiswa kwamamodeli we-M, ngoba sichaze ibhalansi yebanga lamamodeli wethu kanye nokukhiqizwa kukonke ngokufanele. Lapho siphinde sisizwa nawukuthi izimoto zethu ze-M division ziphakathi kwezisebenza kahle kakhulu kulesi sigaba, noma ngabe kuyinselelo kangakanani.

Sengingasho kakade ukuthi ngoJanuwari nangoFebhuwari singaphakathi kwemigomo ebekwe yi-EU futhi ngicabanga ukuthi lokhu kuzothuthuka kuphela ngoba uhla lwethu lwamamodeli afakwe ugesi luzokhula njengoba lo nyaka uqhubeka (nakuba sesivele senyuse umnikelo wethu ngo-40% kulo nyaka. unyaka).

BMW M235i xDrive
BMW M235i xDrive

Engxenyeni yesibili yengxoxo no-Oliver Zipse, uMphathi Omkhulu wakwa-BMW, sizofunda kabanzi mayelana nokufakwa kukagesi, kanye nesiphetho sezinjini ezivuthayo eqenjini laseJalimane.

Funda kabanzi